"Everybody knows that commodity-type content is going to be out there…but inside scoops, strong enterprise content, columns, blogs, and deep reporting? That’s what newspapers believe users will pay for and that’s certainly going to be part of our strategy moving forward."

"StarTribune.com is by far the market’s most popular site, attracting almost 40% of area adults in a given month, according to the market researcher, The Media Audit."

"They seem to have done everything bass ackwards. This is a business that is built on selling to locals and yet their head of national sales is a foreigner, doesn’t speak particularly good Chinese. I’m not convinced this isn’t just window dressing for an IPO–I am not absolutely convinced that they are serious about playing in this market."

"There’s a lot to figure out,” Mr. Klingensmith said. “Are we finally in equilibrium or is this just a resting spot before a new downturn? A lot is going to depend on what kind of contribution we get from digital and what kind of money we can get out of consumers on the circulation side."